Too many adult language learners drop-out of language courses, the European Union funded project, ‘Dont Give Up’ offers language schools, teachers and students a complete set of motivational Best Tips for every level of adult language learning to ensure student success. The project has published the ‘Don’t Give Up’ book that includes all 48 Best Tips for language school managers and pedagogists, language teachers and students. The best practices cover every aspect of running a language courses and language school.